Moneyline
Role
Product Manager & Designer
moneyline.com
Tools
Figma, ClickUp
Moneyline is a social sports picking platform. Users can create picks on upcoming sports games in the NFL, NBA, MLB, and NHL and optionally list them for sale. Each user has a robust profile with detailed performance statistics.
My Role
Product Discovery
Project planning from ideation to release (comprehensive documentation in Google Docs)
Design System
Creating and managing scalable component libraries and design systems
Wireframing & Prototyping
Leading wireframing and high fidelity UX/UI design & prototyping in Figma.
Agile Management
Agile project management (task management in ClickUp)
The Process
Building a Brand Identity
Created unified brand guidelines covering iconography, typography and color palettes. This established a strong identity and visual consistency.
UX/UI Design & Prototyping
Designed high-fidelity prototypes that mapped core user flows — from onboarding and pick creation to leaderboard ranking and creator purchases. Each interaction emphasized clarity, credibility, and engagement. Early usability testing validated the core experience and informed refinements that improved navigation and visual hierarchy.
Comprehensive Component Library
Established a scalable component library to unify the product experience. The system established clear tokens for color, spacing, and typography, supported dark and light modes, and introduced a reusable component library for buttons, toggles, cards, and stats modules.
Design Principles
Transparency and Credibility
Make user performance visible and verifiable. By surfacing win rates, ROI, and streak data directly on profiles and picks, the interface builds trust and distinguishes genuine skill from speculation. Transparency becomes a core part of the experience and brand identity.
Competition and Retention
Use game mechanics to keep users engaged. Leaderboards, streaks, and badges introduce clear goals that reward consistency and skill. The design system reinforces this with visual feedback and motion that celebrate progress and encourage repeat participation.
Scalability and Consistency
Design for growth and longevity. A modular component library ensures that new sports, statistics, and monetization features can be added without redesign. Consistency across layouts, interactions, and visual patterns allows the platform to evolve smoothly as functionality expands.
The Solution
Comprehensive Game Data and Stats
We integrated detailed game data across major leagues directly into the interface including odds, matchups, and player performance metrics. This ensures that users can make informed picks without leaving the platform. The data visualization system highlights key insights in a clear, digestible format that balances analytics with usability.