Bing
bing.com/images
Bing is Microsoft’s search engine serving hundreds of millions of users each month. Within Bing, the Images experience plays a major role in helping users explore, discover, and save visual content.
As a Product Lead focused on research and experimentation, my work centered on optimizing the Images search experience through data-driven testing and user feedback loops. Alongside this, I helped design and facilitate a large-scale community photography competition that strengthened Bing’s brand engagement and visual quality.
Product Lead
Figma, Microsoft ExP
Tools
Role
My Role
Planned and executed usability sessions and quantitative A/B experiments for Bing Images.
User Research
Collaborated with data scientists to interpret engagement metrics and translate them into design recommendations.
Data Analysis
Designed variations and worked with engineers to deploy up to 8 layout variants internally, and 3 to production users.
A/B Testing
Designed and coordinated the Bing National Parks photo contest, managing submissions, judging criteria, and social media voting workflows.
Community Activation
The Process
Experimental Design
We began by defining hypotheses around layout density, thumbnail aspect ratios, and preview behavior. Each variant tested different combinations of grid spacing, image size, and hover interactions.
A/B Testing
Three variants were released to production in rotating cohorts. Each variant ran for 2–3 weeks with performance tracked on metrics like click-through rate, bounce rate, and session duration.
Design Principles
Balance data insights with human context to guide design direction.
Data-Driven Empathy
Treat every release as a learning opportunity to refine the experience through measured iteration.
Iteration at Scale
Blend functionality with emotion to turn utility into connection.
Human-Centered Discovery
The Solution
Optimized Image Results Layout
The winning variant featured improved spacing, smoother hover previews, and adaptive thumbnail sizing that increased overall session time. Users stayed on Bing Images longer and interacted with more results per session.
User-Generated Photography Campaign
To celebrate national parks and showcase community creativity, I helped design and run Bing’s National Parks Photo Challenge. Photographers submitted images for a chance to win prizes and a featured spot on the Bing homepage.
Outcome
Engagement Growth: Bounce rates improved and session durations increased across the tested variants.
Actionable Insights: A/B testing informed several roadmap features, including improved preview UI and smart related-image suggestions.
Community Impact: 12,000+ photographers and 70,000+ voters participated in the photography contest, driving positive brand sentiment and awareness.
12k+
Photographs submitted
+19%
Average Session Duration
8
Bing Image Search Variants Designed